URL
Singapore Airlines launched a new advertising campaign featuring the famous Singapore Girl. The television spot is beautifully shot although I think it would make people feel a bit uneasy coming from a Western carrier. SIA also posted four “making of” videos, which aren’t particularly insightful really. Thanks to Simpliflying, which also has an in-depth interview with SIA’s VP of Public Affairs about the campaign.
URL
KLM has been doing a lot of fun social media stuff recently. Last week, they posted this video dramatizing how KLM gives business travelers more personal space. (via ad goodness)
URL
To promote online check in, Brazil’s Gol Airlines and AlmapBBDO created this hybrid of a banner and a mobile game. It’s pretty cute and it looks like a lot of fun to play with. (via Bannerblog)