Fly the Branded Skies

 

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It seems the worldwide coloured paint shortage continues to rage. Japan Airlines has announced a new, all-white livery that brings back the red crane logo that graced the tails of JAL’s aircraft for decades. The new livery strongly resembles, minus the cheatlines, the livery used by the carrier in the 1970s and 80s. Back then, JAL was a growing global powerhouse; now, as it teeters on the edge of oblivion, it’s not surprising the airline would want to hit the rewind button.

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I’ve been told by a prolific collector of junior wings that the first 300 are easy. Today, I reached that milestone with this set of British Airways wings from the mid-eighties. To celebrate this and the arrival of a new macro lens, I’m going to take new photos of all my wings at higher quality. You can now click on the image to see the wings magnified — on my monitor, the magnified image is about three times life size. I’ll be adding more high-resolution images over the next couple weeks.

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In 1988, Saatchi & Saatchi created a commercial announcing that all Northwest Airlines flights would now be non-smoking. The spot so enraged another Saatchi client, tobacco and food giant RJR Nabisco, that they pulled their $100-million account, even though Saatchi didn’t do any cigarette advertising for them.

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According to the Wall Street Journal, there’s at least one kind of business reaping a huge windfall from recent airline mergers: companies that repaint airliners are reportedly seeing a huge boost in business.