Fly the Branded Skies

 

URL

In news that should come as no surprise to readers of this blog, Advertising Age takes a look at U.S. airline branding and decides baggage fees and on-board experience trump advertising.

URL

Since 1952, business class passengers on KLM have been given miniature Delft houses filled with gin. Now KLM has a very nice microsite you can use to find out more about the 91 different miniatures. It also offers a mobile app you can use to find the houses in the real world. The KLM houses are apparently a big deal in the Netherlands; according to the Wall Street Journal, they are considered a real status symbol.

URL

People often ask if airlines still hand out junior wings. Some of them do—I know Continental does, for example. Now, Delta Air Lines has just started handing out new junior wings with the all-red widget logo.