Fly the Branded Skies

 

Advertising

These are posts from Fly the Branded Skies on the topic of Advertising from October 2010.

The day the industry changed

Most people will tell you that the airline industry changed 32 years ago today—the day Jimmy Carter signed the Airline Deregulation Act.

In fact, there are some people who will tell you that October 24, 1978 was the day everything that ever has changed or ever will change in the airline industry, changed.

Not me. For my money, the day the industry changed was 20 years ago, when Young & Rubicam resigned Trans World Airlines.   Read more

Chutzpah

Eastern: The Wings of Man
Source

You Above All

JetBlue has launched its first campaign from Mullen, which won the business from JWT in May after a review. The new campaign’s tagline: “You Above All.” JetBlue CEO Dave Barger explains what it means in this video:

  Read more