Fly the Branded Skies

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JetBlue just had its best quarter ever, and was just ranked best low-cost carrier by JD Power & Associates. Clearly, this is an airline in serious trouble. AdAge insists jetBlue is in a brand death spiral because of its handling of the Steven Slater incident. Some analysts get some press, including this chestnut: “JetBlue is a brand, whereas the names of other airlines are just that, names.” If anyone knows what that means, please tell me.

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