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It turns out yesterday’s JetBlue Experience isn’t the only Experience out there. There’s also The Flagship Experience from American Airlines, created by TM Advertising. Snappy animation—but it lacks JetBlue’s authenticity.
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The JetBlue Experience, created by Firstborn, captures just what it is that makes travelling on JetBlue different. It’s a very nice, simple design.
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A vision of what air travel could have been: “The Brabazon Report assumed that the wealthy flying the plane would consider a long trip by air to be uncomfortable, and they designed the Type I for luxury, demanding 200 ft³ (6 m³) of room for every passenger, and 270 ft³ (8 m³) for luxury. This is similar to the interior room of a small car.”
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Come to think of it, there are an awful lot of airlines whose logos feature a bird in a circle… (via Quipsologies)
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One of the most interesting features of the United-Continental merger Web site, launched today, is the community map. It’s surprising how little overlap there is on routes—it makes you think the merger might be a good idea after all. Well done, public relations professionals!