In spending more time on airlines recently, I’ve lost time to write about them. But Adweek’s Barbara Lippert doesn’t have that problem: this week she reviews Delta’s Keep Climbing campaign and gives it high marks.
Ahh, the good old days when the seats were comfortable, airlines served wine on every flight, and stewardesses wore hard hats… This 1973 promotional film for North Central Airlines features a very peppy and repetitive jingle.
Interbrand has released its list of the top 100 most valuable brands in 2010. I will save you the suspense: there are no airlines on the list.
Carpets for Airports: “Photographing the floor beneath the sky above your feet.” You really have to see it for yourself. When you’ve done that, here’s the story behind the site.
This wasn’t made by an airline, although it is the beginning of one of the longest airline advertisements ever made: the story behind the opening credits to Up in the Air. It’s beautiful work.
The Fly the Branded Skies junior wings collection officially reached 200 wings yesterday. They come from 92 airlines, 37 countries, 6 continents, and 6 decades. See more statistics.
Seems the new Delta campaign (credits) already has a second spot (or is this one the first?) Visually, this one has much more impact than the other which, while beautifully shot, was a little generic. In terms of the content, though, “Human Factor” is a lot less daring. It turns out the challenges Delta faces are not of its own making—they are “every airline’s reality.” Don’t blame Delta.
There are two ways to look at this spot. Read more
One of the stated missions of this blog is to ask if airline brands even matter anymore. To the evidence for the opposition, add this story about Ryanair’s CEO proposing to do away with co-pilots. Ryanair’s success seems to suggest there is a sizable segment of the market that is willing to put up with anything for a cheap fare.
Nearly a year and a half after hiring Wieden + Kennedy as its agency of record, Delta has finally broken a new campaign under the tagline “Keep Climbing.” The launch television spot started airing in New York on Friday:
Every kind of advertising has—well, let’s call them “conventions.” Airline advertising is no different. This is part of a series of posts on the clichés of airline advertising.
Say you’re a regional airline trying to compete against the established mainline carriers, and you want to make a television commercial. What do you do? Simple! Follow this easy four-step process.
Step one. Cast an actor with comical features to play a businessman. (Bear in mind the advertising formula discovered in the 1980s: large nose + wide-angle lens + close-up = comedy.) Pepper in a few characters from How to Succeed in Business Without Really Trying.
Step two. Shoot a commercial in which the businessman flies on a different, fictional airline. Make the other airline resemble a train to the gulag.
Step three. Add a comic soundtrack, preferably using a tuba.
Step four. Record a sardonic voiceover that starts with “Those other guys…”
Follow these steps, and what do you get? You get this. (Agency: Livingston & Company)
