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Interbrand has released its list of the top 100 most valuable brands in 2010. I will save you the suspense: there are no airlines on the list.
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Carpets for Airports: “Photographing the floor beneath the sky above your feet.” You really have to see it for yourself. When you’ve done that, here’s the story behind the site.
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This wasn’t made by an airline, although it is the beginning of one of the longest airline advertisements ever made: the story behind the opening credits to Up in the Air. It’s beautiful work.
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The Fly the Branded Skies junior wings collection officially reached 200 wings yesterday. They come from 92 airlines, 37 countries, 6 continents, and 6 decades. See more statistics.
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One of the stated missions of this blog is to ask if airline brands even matter anymore. To the evidence for the opposition, add this story about Ryanair’s CEO proposing to do away with co-pilots. Ryanair’s success seems to suggest there is a sizable segment of the market that is willing to put up with anything for a cheap fare.
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Korean Air has launched a new global campaign under the theme line “For life on a whole new scale.” Apparently, Korean Air passengers are exposed to so much radiation in flight that they grow to Godzilla-like proportions. At least, I think that’s what the ads are trying to say. The very fashion-y television spot can be seen here.
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Great moments in brand management: Henan Airlines puts photos of its recent crash on its homepage—a crash that killed 42 passengers. The airline has sacked its general manager, and officials from Henan Province have demanded that the airline change its name.
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Air New Zealand follows up its naked safety briefing with a new one: crazy about rugby. (Via @witold)
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And now for my first-ever post from 24,000 feet as I fly to DFW: this funny livery from South Africa’s Kulula Air is a few months old now, but maybe it’s new to you, as it was to my mother, who sent it to me. Enjoy!
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From the Chicago Tribune, there’s this timeline comparing the logos of United and Continental over the decades.