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To promote online check in, Brazil’s Gol Airlines and AlmapBBDO created this hybrid of a banner and a mobile game. It’s pretty cute and it looks like a lot of fun to play with. (via Bannerblog)
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It seems the worldwide coloured paint shortage continues to rage. Japan Airlines has announced a new, all-white livery that brings back the red crane logo that graced the tails of JAL’s aircraft for decades. The new livery strongly resembles, minus the cheatlines, the livery used by the carrier in the 1970s and 80s. Back then, JAL was a growing global powerhouse; now, as it teeters on the edge of oblivion, it’s not surprising the airline would want to hit the rewind button.
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I’ve been told by a prolific collector of junior wings that the first 300 are easy. Today, I reached that milestone with this set of British Airways wings from the mid-eighties. To celebrate this and the arrival of a new macro lens, I’m going to take new photos of all my wings at higher quality. You can now click on the image to see the wings magnified — on my monitor, the magnified image is about three times life size. I’ll be adding more high-resolution images over the next couple weeks.
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In 1988, Saatchi & Saatchi created a commercial announcing that all Northwest Airlines flights would now be non-smoking. The spot so enraged another Saatchi client, tobacco and food giant RJR Nabisco, that they pulled their $100-million account, even though Saatchi didn’t do any cigarette advertising for them.
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According to the Wall Street Journal, there’s at least one kind of business reaping a huge windfall from recent airline mergers: companies that repaint airliners are reportedly seeing a huge boost in business.
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Spanair wishes the passengers on its last flight on Christmas Eve a very merry Christmas, with help from the Spanish agency Shackleton. For my money, no agency does this type of thing better than they do. Thoroughly charming.
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The employees of United have spoken: the winner of the retrojet contest is the Friend Ship livery from the early 1970s. The classic colours will be painted on an A320 sometime next year.
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In news that should come as no surprise to readers of this blog, Advertising Age takes a look at U.S. airline branding and decides baggage fees and on-board experience trump advertising.
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Since 1952, business class passengers on KLM have been given miniature Delft houses filled with gin. Now KLM has a very nice microsite you can use to find out more about the 91 different miniatures. It also offers a mobile app you can use to find the houses in the real world. The KLM houses are apparently a big deal in the Netherlands; according to the Wall Street Journal, they are considered a real status symbol.
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People often ask if airlines still hand out junior wings. Some of them do—I know Continental does, for example. Now, Delta Air Lines has just started handing out new junior wings with the all-red widget logo.