[sc_embed_player fileurl=”http://brandedskies.com/wp-content/uploads/2012/01/Lone-Star-One.mp3″ title=”Southwest Airlines: “Lone Star Anthem””]
I lived in Texas for two years. It’s a cliché now, but it really is a whole other country. And even now, with a route network that spans the U.S., Southwest Airlines is still that whole other country’s flag carrier.
Southwest started flying in 1971, serving only cities in Texas to avoid federal regulation and the Civil Aeronautics Board. For its 20th anniversary, the airline decided to show its appreciation to its home state by painting one of its 737s with a Texas flag and naming it “Lone Star One.”
Read more
January 24th, 2012 \ Posted in Jingles \ No Comments »
[sc_embed_player fileurl=”http://brandedskies.com/wp-content/uploads/2012/01/Fly-the-Friendly-Skies.mp3″ title=”United Air Lines: “Fly the Friendly Skies””]
“Fly the Friendly Skies” is without question the best-known airline tagline of all time, and it oughta be. United used it for more than 30 years.
That in itself is rare. Even rarer is the fact that for all those years, United employed the same advertising agency: Leo Burnett, Chicago.
Read more
January 21st, 2012 \ Posted in Jingles \ 4 Comments »
[sc_embed_player fileurl=”http://brandedskies.com/wp-content/uploads/2012/01/watchusshine.mp3″ title=”National Airlines: “Watch Us Shine””]
If there’s one thing airline jingles are selling, it’s pride.
Most jingles, I think, evince a grandeur disproportionate to their subjects. But the songs of airline advertising are not mere jingles. They are anthems worthy of companies that dare slip the surly bonds of earth and touch the face of God.
Whether this is a good way to sell tickets is another question.
Read more
January 19th, 2012 \ Posted in Jingles \ 2 Comments »
[sc_embed_player fileurl=”http://brandedskies.com/wp-content/uploads/2012/01/TWA-UpUpAndAway.mp3″ title=”Trans World Airlines: “Up Up and Away””]
There was a time when TWA was actually a pretty cool airline. It inhabited a pretty cool airport terminal. Thanks to its association with Howard Hughes, and his association with Hollywood, it flew pretty cool passengers.
And for a brief moment, in 1967, it had a pretty cool — and ultimately notorious — jingle.
Read more
January 3rd, 2012 \ Posted in Jingles \ 8 Comments »
