Fly the Branded Skies


Airline: AirTran Airways

These are posts from Fly the Branded Skies about AirTran Airways.


AirTran Airways Wings
AirTran Airways Wings (service mark)

By a remarkable coincidence, two U.S. airlines launched new brand identities this week. Southwest revealed its new look at a lavish ceremony on Monday. Frontier unveiled its new look at a somewhat less fancy event earlier today. And the week is young — who knows what excitement is yet to come!

In their own ways, both Southwest and Frontier are returning to their roots. That makes sense for one airline; it’s a perplexing choice for the other. The difference says a lot about what it means to be a “low-cost carrier” today.

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The day the industry changed

Most people will tell you that the airline industry changed 32 years ago today—the day Jimmy Carter signed the Airline Deregulation Act.

In fact, there are some people who will tell you that October 24, 1978 was the day everything that ever has changed or ever will change in the airline industry, changed.

Not me. For my money, the day the industry changed was 20 years ago, when Young & Rubicam resigned Trans World Airlines.   Read more

A great day for New York City

Image of the new Terminal 4Yesterday was a great day for New York City.

If you want proof, watch this video of the press conference announcing Delta’s expansion of Terminal 4. You’ll see one mayor, one governor, one congressman, three state legislators, one city council speaker, one borough president, one Port Authority executive director, one company president, one head of the tourism board, one CEO, and the Dutch minister of transport, public works, and water management.

And they all agree that, as far as days for New York City go, yesterday was pretty swell.   Read more