Welcome to the 15th issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, easyJet borrows from Pepsi, Singapore Air brings you the world, and Norwegian goes all the way.
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Welcome to the fourteenth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, almost every airline ever launches a fall advertising campaign.
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Welcome to the thirteenth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, we’re back from hiatus with a new appearance by the Singapore Girl, big global account reviews by big global airlines, and a new airline identity that’s a little bit vanilla.
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[sc_embed_player fileurl=”http://brandedskies.com/wp-content/uploads/2013/06/02-Patrick-Aulton-Singapore-Girl-Theme-Vocal.mp3″ title=”Singapore Airlines: “Singapore Girl Theme”” (vocal)]
This must be the longest-running campaign in the airline category. Indeed, it may be one of the longest-running campaigns in advertising, period. The Singapore Girl campaign is now more than 40 years old. Think of it this way: the first Singapore Girls are now in their 60s.
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