“Champagne, sir?” asks the flight attendant.
“Oh, no, I couldn’t possibly,” I answer graciously as I recline in my first-class seat, nonstop from New York to Nice. My seat companion, a famous movie star, wants to hear my story about that shoot I went on that one time, but I’ve already delighted her with it seven times and now I grow weary. I settle in for a few hours of blissful slumber.
Yes, fine, you’re right, this flight is only happening in my imagination. For the fourth year in a row, Branded Skies reports on Cannes from nearly 4,000 miles away.
But what a year it has been for airline brands. For the first time since 2009, work for an airline won a Grand Prix. Of course, it won in the least likely category. But that’s Cannes, where a billboard with no response mechanism at all can be crowned the best direct response work of the year.
It doesn’t have to make sense.