Fly the Branded Skies

 

Agency: Backer Spielvogel Bates

These are posts from Fly the Branded Skies about Backer Spielvogel Bates.

Jingle: United “Fly the Friendly Skies” (1965)

Fly the friendly skies of United.
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“Fly the Friendly Skies” is without question the best-known airline tagline of all time, and it oughta be. United used it for more than 30 years.

That in itself is rare. Even rarer is the fact that for all those years, United employed the same advertising agency: Leo Burnett, Chicago.

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