[sc_embed_player fileurl=”http://brandedskies.com/wp-content/uploads/2012/04/weflytheworld2.mp3″ title=”Pan American World Airways: “We Fly the World the Way the World Wants to Fly””]
Today Pan Am is remembered as a luxury airline, largely by people who never flew it. But it was also an inclusive airline. Most of its advertising campaigns weren’t aimed at the international jetset—they were aimed at getting ordinary Americans to fly overseas, often for the first time.
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April 17th, 2012 \ Posted in Jingles \ 4 Comments »
[sc_embed_player fileurl=”http://brandedskies.com/wp-content/uploads/2012/01/Fly-the-Friendly-Skies.mp3″ title=”United Air Lines: “Fly the Friendly Skies””]
“Fly the Friendly Skies” is without question the best-known airline tagline of all time, and it oughta be. United used it for more than 30 years.
That in itself is rare. Even rarer is the fact that for all those years, United employed the same advertising agency: Leo Burnett, Chicago.
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January 21st, 2012 \ Posted in Jingles \ 4 Comments »
