Fly the Branded Skies

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The list of finalists in the Southwest Airlines review is down to four, according to Adweek: Arnold, Boston; TBWA\Chiat\Day in Los Angeles; Leo Burnett in Chicago; and Deutsch in Los Angeles. A selection could come as soon as next week. No matter what happens, GSD&M will continue to hold a piece of the account—but it is telling that they are not finalists in this pitch, even though they were invited to participate.

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