Fly the Branded Skies



These are posts from Fly the Branded Skies on the topic of Advertising from February 2012.

The Nostalgia Problem

Stewardess with foodFor some unfathomable reason, people who would never believe today’s advertising will accept yesterday’s without question.

Take air travel. Passengers yearn for the “golden age” of air travel. When that golden age took place remains unclear. Maybe the 1950s. Maybe the 1960s. Perhaps even the 1970s. And hey, the 1980s had a lot going for them too. But everyone agrees the golden age ended long ago.

Of course, this “golden age” sprang as much from advertising as anything else. Reality fades away. Perceptions last.   Read more