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From November of 1990, a fascinating account in Texas Monthly of the pitch for the Southwest Airlines account. When the straight-laced culture of The Richards Group went up against the freewheeling culture of GSD&M, is it any wonder who won?
From November of 1990, a fascinating account in Texas Monthly of the pitch for the Southwest Airlines account. When the straight-laced culture of The Richards Group went up against the freewheeling culture of GSD&M, is it any wonder who won?