Fly the Branded Skies



These are posts from Fly the Branded Skies on the topic of Advertising from September 2010.

Team Building Exercise 2010

Seems the new Delta campaign (credits) already has a second spot (or is this one the first?) Visually, this one has much more impact than the other which, while beautifully shot, was a little generic. In terms of the content, though, “Human Factor” is a lot less daring. It turns out the challenges Delta faces are not of its own making—they are “every airline’s reality.” Don’t blame Delta.

There are two ways to look at this spot.   Read more

Keep Climbing

Nearly a year and a half after hiring Wieden + Kennedy as its agency of record, Delta has finally broken a new campaign under the tagline “Keep Climbing.” The launch television spot started airing in New York on Friday:

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