Fly the Branded Skies

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The days of the Pan Am Worldport at JFK seem to be numbered, but if you’ve flown Delta out of JFK you might not be too sad to see it go. Even Delta’s president described it as “the worst facility that we operate.” Today, Delta and JFK announced a $1.2-billion expansion of Terminal 4, which will by 2013 handle all of Delta’s international flights. The announcement comes a day after Delta said it would upgrade dining options at LaGuardia. Delta isn’t the first airline to realize that the terminal experience is an important part of the brand experience.

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