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Virgin Atlantic has unveiled a new livery. It’s attractive but nothing revolutionary, and the Virgin script logo remains unchanged. The main difference may be the paint, which apparently has a unique metallic finish which could look very striking. I’m not convinced by the new typography, though. To me, thin, lowercase serifs communicate low-cost, like private-label brands at the grocery store, not pampered luxury. The press release is worth reading if for no other reason than it will probably be the only time you will ever hear an airline described as a “tonic for the soul.”