Fly the Branded Skies


Airline: Widerøe

These are posts from Fly the Branded Skies about Widerøe.


No wings for this airline.

Widerøe launches Norwegian Meeting Services

If you’ve ever had to go to a meeting you didn’t want to go to — and for me, that’s most of them — the Norwegian regional carrier Widerøe has your back. This campaign from McCann Oslo has been live for a few months, but only recently has it been translated into awards-show-friendly English. It purports to be a campaign for Norwegian Meeting Services, a company that will send surrogates to meetings you don’t want to attend, anywhere Widerøe flies. In addition to a Web site where you can book an agent to go in your place, there’s also a fun series of webisodes.

Flyby Wire:  June 23rd, 2013

Welcome to the sixth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, it’s the annual Cannes issue! Who won? Who lost? Who got blackout drunk and passed out on la Croisette? It’s all here! Except for “who lost” and “who got drunk,” because we keep things classy.
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