Jingle: Ozark “We’re big on that” (1973)
They don’t make airlines like Ozark anymore. That’s not nostalgia. The category no longer exists. Ozark was a local service airline. And the locals had something to prove. Read more
They don’t make airlines like Ozark anymore. That’s not nostalgia. The category no longer exists. Ozark was a local service airline. And the locals had something to prove. Read more
Every kind of advertising has—well, let’s call them “conventions.” Airline advertising is no different. This is part of a series of posts on the clichés of airline advertising.
We have a plane! It has windows! It has a tail! And a nose! And it has our name on it! And it has a door too! And engines! And stairs! And look! People fly on it! We have a plane!
Every kind of advertising has—well, let’s call them “conventions.” Airline advertising is no different. This is part of a series of posts on the clichés of airline advertising.
So relaxing. So reassuring. So predictable. It’s just not a real airline ad unless it finishes with an airplane flying off into the sunset—or, in the case of Eastern Air Lines, flying directly at the camera from the sun. Hey, if your tagline is “The Wings of Man,” you’ve clearly got chutzpah to spare. The clips in this video span decades and this cliché shows no signs of going away. The only difference is now the sunsets are computer generated. Read more