Fly the Branded Skies

 

Airline: Spirit Airlines

These are posts from Fly the Branded Skies about Spirit Airlines.

ICAO Code: NKS

Spirit Airlines Wings
Spirit Airlines Catch the Spirit Wings
Spirit Airlines Wings

A war of words between Scoot and Spirit Airlines escalated today, according to AdAge: the Singaporean LCC flew a big yellow blimp outside Spirit’s headquarters, defiantly painted with the words, “Hey Spirit, You Can’t Have Our Scootitude!”

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By a remarkable coincidence, two U.S. airlines launched new brand identities this week. Southwest revealed its new look at a lavish ceremony on Monday. Frontier unveiled its new look at a somewhat less fancy event earlier today. And the week is young — who knows what excitement is yet to come!

In their own ways, both Southwest and Frontier are returning to their roots. That makes sense for one airline; it’s a perplexing choice for the other. The difference says a lot about what it means to be a “low-cost carrier” today.

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Flyby Wire:  November 24th, 2013

Fly By: 24 November 2013

Welcome to Flyby Wire, a weekly look at new advertising, identity, and brand experience work from around the airline industry. This week: look up! It’s a bird! It’s a plane! It’s British Airways!   Read more

Flyby Wire:  July 28th, 2013

The Work This Week: July 28th, 2013

Welcome to the eleventh issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, airline social feeds light up with news of the royal birth, Lufthansa dupes customers into eating airline food, and the airline Web site of tomorrow is here… today!
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Flyby Wire:  July 21st, 2013

The Work This Week: July 21st, 2013

Welcome to the tenth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, Garuda promotes its sponsorship of Liverpool FC, Heineken lets passengers play Destination Roulette, and Spirit Airlines flies into review.
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