Welcome to the tenth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, Garuda promotes its sponsorship of Liverpool FC, Heineken lets passengers play Destination Roulette, and Spirit Airlines flies into review.
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News leaked this week that United Airlines is polling its current and former employees on which classic livery to feature on a 757 next year. The livery will celebrate the airline’s 85th anniversary. Thanks to @GordonWerner, you can see the five options here. I don’t want to unduly influence the voting, but the Mainliner colours sure look sharp…
When United’s “retrojet” takes to the skies, it will join dozens of other airplanes painted in the bygone colours of dozens of different airlines. It seems almost every airline has a retrojet these days. The trend started ten years ago, and is only gaining momentum. Read more
Every kind of advertising has—well, let’s call them “conventions.” Airline advertising is no different. This is part of a series of posts on the clichés of airline advertising.
So relaxing. So reassuring. So predictable. It’s just not a real airline ad unless it finishes with an airplane flying off into the sunset—or, in the case of Eastern Air Lines, flying directly at the camera from the sun. Hey, if your tagline is “The Wings of Man,” you’ve clearly got chutzpah to spare. The clips in this video span decades and this cliché shows no signs of going away. The only difference is now the sunsets are computer generated. Read more
