Keep Climbing
Nearly a year and a half after hiring Wieden + Kennedy as its agency of record, Delta has finally broken a new campaign under the tagline “Keep Climbing.” The launch television spot started airing in New York on Friday:
Armchair Marketing: Continental Ads
Hypothetical situation: you’re the brand manager for Continental Airlines. Your brand name is just a couple months away from disappearing. Do you keep advertising, or do you go dark?
Well, if you watched Mad Men tonight, you know the answer. This is the ad, which was created in March and aired as recently as tonight.
A great day for New York City
Yesterday was a great day for New York City.
If you want proof, watch this video of the press conference announcing Delta’s expansion of Terminal 4. You’ll see one mayor, one governor, one congressman, three state legislators, one city council speaker, one borough president, one Port Authority executive director, one company president, one head of the tourism board, one CEO, and the Dutch minister of transport, public works, and water management.
And they all agree that, as far as days for New York City go, yesterday was pretty swell. Read more
If you had wings
When I was a kid, we’d always have to get to the airport early on family vacations so I could visit all the various airline check-in counters and get some loot. In those days, every counter at least offered timetables and luggage tags, and most offered much more. The best ones had junior wings.
There are apparently more than 900 different kinds of junior wings out there. As a kid, visiting the check-in counters, I managed to collect ten of them: Air Canada, America West, American, Continental, Delta, Lufthansa, Northwest, SAS, Time Air, and United. Not bad for a 10-year-old.
Years passed. I found a set of Pan Am wings at a gift shop once, but otherwise, that was the end of my collection of wings. Until I realized something that 10-year-old Cameron would never have imagined:
You can find wings on eBay. Read more