Flyby Wire: November 24th, 2013
Welcome to Flyby Wire, a weekly look at new advertising, identity, and brand experience work from around the airline industry. This week: look up! It’s a bird! It’s a plane! It’s British Airways! Read more
The other Star Wars news today — beyond the release of the new teaser for The Force Awakens — is a five-year partnership with All Nippon Airways. The most immediately visible manifestation of this partnership is a special R2D2 livery that will grace an ANA 787-9 later this year. There’s a microsite too, but for the moment it’s pretty short on detail.
All Nippon Airways has released a new app called “Takeoff Mode,” developed by Firstborn, to take the anxiety out of takeoff for nervous flyers (like me.) The app distracts passengers with a simple puzzle game during taxi and takeoff roll. Then, once the airplane is airborne, it automatically lets the passenger know it’s safe to release their death grip on the armrest. Fun idea. Here’s footage of it in action.
Welcome to Flyby Wire, a weekly look at new advertising, identity, and brand experience work from around the airline industry. This week: look up! It’s a bird! It’s a plane! It’s British Airways! Read more
Welcome to the thirteenth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, we’re back from hiatus with a new appearance by the Singapore Girl, big global account reviews by big global airlines, and a new airline identity that’s a little bit vanilla.
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Welcome to the ninth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, Aeroflot celebrates its 90th anniversary, Singapore Airlines reveals a new cabin, and KLM redesigns its logo using the last font you’d expect.
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There’s one facet of airline branding that’s subtle, yet intensely symbolic. And best of all, it doesn’t cost a thing. It’s the flight number.
In the age of rail, railroads often reserved lower numbers for their most prestigious trains. By the jet age, Pan Am used “flight 1″ for its fabled round-the-world service (flight 2 flew the same route, but in the opposite direction.) The flight an airline designates as “flight 1″ has powerful meaning. It may reflect the airline’s history (as in the cases of Southwest, JetBlue, and American.) Or it might reflect present priorities (as for Air Canada.) Sometimes flight 1 can give you a deep insight into an airline’s soul. And sometimes not.
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News leaked this week that United Airlines is polling its current and former employees on which classic livery to feature on a 757 next year. The livery will celebrate the airline’s 85th anniversary. Thanks to @GordonWerner, you can see the five options here. I don’t want to unduly influence the voting, but the Mainliner colours sure look sharp…
When United’s “retrojet” takes to the skies, it will join dozens of other airplanes painted in the bygone colours of dozens of different airlines. It seems almost every airline has a retrojet these days. The trend started ten years ago, and is only gaining momentum. Read more