Fly the Branded Skies


Agency: Firstborn

These are posts from Fly the Branded Skies about Firstborn.

ANA releases app to take the stress out of flying

All Nippon Airways has released a new app called “Takeoff Mode,” developed by Firstborn, to take the anxiety out of takeoff for nervous flyers (like me.) The app distracts passengers with a simple puzzle game during taxi and takeoff roll. Then, once the airplane is airborne, it automatically lets the passenger know it’s safe to release their death grip on the armrest. Fun idea. Here’s footage of it in action.


The JetBlue Experience, created by Firstborn, captures just what it is that makes travelling on JetBlue different. It’s a very nice, simple design.