Listen: Southwest Airlines: “You're Gonna Luv That Southwest Spirit”
GSD&M has been Southwest Airlines’ advertising agency for more than thirty years. The exclusivity of that relationship is currently in question, with at least eight agencies now vying for a major assignment from the carrier. As Southwest reviews its account, it seems like a good time to review some of the earliest work.
This jingle comes from GSD&M’s first major campaign for Southwest in 1982.
Every kind of advertising has—well, let’s call them “conventions.” Airline advertising is no different. This is part of a series of posts on the clichés of airline advertising.
Last month, the Flight Attendants Association of Australia vowed to take the Russian airline AviaNova to the International Transport Federation over an ad the low-cost carrier recently produced. The ad depicts the airline’s unusual (and, let’s be honest, pretty inefficient) method for washing its planes. In a shameless play for more visitors, I include that video below: