Fly the Branded Skies


Agency: BETC

These are posts from Fly the Branded Skies about BETC.

“France is in the air” now on the air

Differentiating an airline brand is always a challenge, but flag carriers have an easy shortcut: wrapping themselves in their flags. Case in point: this campaign about the Gallic charms of Air France. “France is in the air” launched a year ago with images depicting a (French-built) A380 flying over the (French-built) Palais de Versailles and, somewhat controversially, fashion models dressed in stereotypical costumes from Air France destinations. But this global spot, launched last week, is the first television work for the campaign. (Agency: BETC Paris)