Most people will tell you that the airline industry changed 32 years ago today—the day Jimmy Carter signed the Airline Deregulation Act.
In fact, there are some people who will tell you that October 24, 1978 was the day everything that ever has changed or ever will change in the airline industry, changed.
Not me. For my money, the day the industry changed was 20 years ago, when Young & Rubicam resigned Trans World Airlines. Read more
In one of the strangest examples of the Chinese menu approach United and Continental are taking to their new brand, the new company will keep using George Gershwin’s Rhapsody in Blue as its theme music. United first licensed Rhapsody in Blue in 1987 for $300,000 a year.
That’s quite a bit of money to spend on music. Yet United has invested even more in attaching Rhapsody in Blue to its brand. You hear it in commercials, on the plane, in airports; one company says it has created more than 50 different versions of the piece in genres ranging from jazz to rock to country. Rhapsody in Blue is as integral to United’s brand as its tulip logo designed by Saul Bass.
Which is funny, because of course that tulip logo is on the way out while Rhapsody in Blue remains. Read more