Fly the Branded Skies

Flyby Wire:  May 26th, 2013

Welcome to the second issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, design flies with Finnair, art flies with airBaltic, and aspiring pilots fly with Alitalia… sort of.


  • When Finnair debuted its new livery in 2010, Branded Skies may have accused it of being a little, well… boring. Now a partnership with Marimekko is livening it up. Last week Finnair debuted a Marimekko-inspired livery on a second one of its A330s, along with new Marimekko-designed textiles, tableware, and uniforms inside the plane. Source: ITCM
  • As part of a celebration of its 25th anniversary at Newark this week, United held a fashion show featuring new uniforms for all pilots, flight attendants, customer service staff, and ramp workers. Most employees will start wearing the new uniforms on June 25, with pilots to follow later this year. This will be the first time employees from United and Continental will all wear the same uniforms.
  • For airBaltic, students from the Art Academy of Latvia painted propeller blades from Bombardier Dash-8 Q400 planes.


  • Premium passengers on Alitalia can now find out what it’s like to sit even closer to the front of the plane. The airline’s first-class lounge in Rome now includes a 737 flight simulator. Source: Jaunted


  • At this week’s North American Effie awards, the sole airline industry winner was JetBlue, which won silver for their “Get Away With It” live game show for JetBlue Getaways. The Effies reward advertising effectiveness. Agency: Mullen, Boston.


If you have any tips, e-mail me or tweet them at @brandedskies. See you next week!