“Going your way” may just be the most overused airline slogan out there — Mohawk used it, Braniff used it, Air Botswana uses it today, and Northwest Orient turned it on its head (“The world is going our way.”) It’s a pretty inoffensive little tagline, and it’s fitting that Southern turned it into a pretty inoffensive little jingle.
A few seconds after my Spanish-speaking art director started listening to this, I could hear him giggling on the other side of our office. I’d asked him if he could translate this jingle for me. By the time he got to the end of the song, he was full-out laughing. And when he sent me the translation, I knew why.
This jingle is just goofy.
It took me a few plays to realize this isn’t an original song.
It should’ve been obvious from the first line of the lyrics. But the Braniff version of “Everybody’s Talkin'” is so different from the original, I didn’t recognize it at first. While the original is quiet and introverted—the story of a man who wants to retreat from the world—Braniff’s version is loud, outgoing, and brassy. A folk song becomes psychedelic rock.
Would you really expect anything less from Braniff?