Fly the Branded Skies



These are posts from Fly the Branded Skies on the topic of Naming from January 2011.

Seven question mark seven

7?7The smart money says Boeing will soon launch a brand new replacement for the 737, starting from a blank sheet of paper, with entry into service by the end of the decade.

But all the debate over re-engining and airline economics is completely missing the most important question:

What are they going to call it?   Read more