Fly the Branded Skies


Public Relations

These are posts from Fly the Branded Skies on the topic of Public Relations from October 2010.

God is my co-pilot

Frontier Airlines tail (photo by P. Alejandro Diaz)

The chief executive and employees of Frontier Airlines are God-fearin’ people. That’s one of the main takeaways from this evening’s episode of “Undercover Boss,” which featured Republic Airways CEO Bryan Bedford praying, listening to employees, praying, having dinner with his family, praying, wearing a ridiculous wig, praying, talking to employees about their faith, and praying.

This isn’t to say there’s anything wrong with being a person of faith. But it does suggest appearing on “Undercover Boss” isn’t really as risky as some people say. In fact, it’s probably one of the cushiest PR opportunities out there, letting CEOs be conspicuously magnanimous during a full hour of prime-time network television. Shortly after the episode ended, the Frontier Airlines Web site appeared to crash—perhaps brought down by thousands of travelers seeking out the airline’s “Undercover Fares” sale.   Read more