Tropes: Sunsets
Every kind of advertising has—well, let’s call them “conventions.” Airline advertising is no different. This is part of a series of posts on the clichés of airline advertising.
So relaxing. So reassuring. So predictable. It’s just not a real airline ad unless it finishes with an airplane flying off into the sunset—or, in the case of Eastern Air Lines, flying directly at the camera from the sun. Hey, if your tagline is “The Wings of Man,” you’ve clearly got chutzpah to spare. The clips in this video span decades and this cliché shows no signs of going away. The only difference is now the sunsets are computer generated. Read more